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Meanwhile @ the Reference

 

News Corporate
February 12 2018

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New York, Ghent, 2/12/2018 - The Reference acquires New York-based digital-first agency Karbyn. This acquisition is the next logical step for the Belgian agency, after opening an office in Manhattan last year. Not only does this significantly increase its footprint in the North American market, it also gives clear evidence of its ambitions to further grow and be a true global digital partner. Both companies, together now 150 people strong, share technological solutions like the Sitecore© Experience Platform™ and a pragmatic and customer centric go to market approach.

Blog Digital marketing
2 days ago
Attribution: Put your money where your model is

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If you’ve been in marketing for a very long time, you can fill a book with how the marketing sector changed because of the internet. Not so long ago, money was spent on billboards, television commercials and all kinds of other ways to present your brand to potential customers. Estimating the impact of each of these billboards and TV commercials required some statistical modeling and even those come with confidence intervals.

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It's more than digital, it's your business

The Reference is nothing without its customers. This is a gauntlet of our international customer Ansell, the global leader in protective solutions, for whom we made sales apps, have built the global website and set up specific marketing campaigns today.

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