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Is your brand ready for conversational search?

The way people search is changing. AI-powered tools are driving conversational interactions and personalizing results like never before. Our latest whitepaper explores the rise of conversational AI, the role of headless CMS in maintaining agility, and key strategies for optimizing content for AI search engines. Stay competitive in the evolving digital landscape.

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Optimize your digital marketing campaigns with algorithmic signals

Want to boost your digital marketing? Discover the power of algorithmic signals. Learn how they can boost your ad performance and conversions. Do not miss out on these valuable insights.

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Reach full brand inclusivity by becoming WCAG compliant

Dive into our latest article to discover how the 2025 accessibility standards and WCAG compliance can revolutionize your brand's digital inclusivity. Learn practical strategies to meet and exceed these crucial standards for a more inclusive digital future.

Composable architecture: the key to successful scaling

Discover how composable architecture is revolutionizing the way businesses scale in our latest blog post. Dive into the insights from a recent roundtable event with leaders from top companies and learn how this flexible technological approach can empower your business growth.

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The conversion nightmare: managing the risks of releasing website changes

Concerned about how updates might affect your website or app's conversion rates? Discover in this article how A/B testing and controlled experiments not only protect your KPIs but also enhance user interactions. Learn the crucial strategies to mitigate risks, and validate your changes effectively.

EU AI Act: navigating the future of AI regulation

Discover how the EU AI Act is shaping the landscape of artificial intelligence in Europe, ensuring ethical practices and safety. Learn how The Reference actively contributes to this transformation by supporting organizations in aligning with the new regulations for a secure and innovative digital environment.

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