Strategy & Advice

Websites used to be like shrubberies. Taken care of about once a year, they brightened up the place and only popped up during meetings when they looked rather weary or downright crashed. Basically, they only cost money. We don’t know about shrubberies, but websites have never been so important before. If planted well, they branch out new business.

No doubt, creating web pages is easy – any text editor nowadays will do. Rooting them appropriately in your business is another matter. It takes understanding of how you operate, your position in your market and how people interact.

Based on more than 15 years of internet experience, The Reference has developed a proven methodology, SAFIRA (Strategic And Functional Internet Roadmap Analysis). This methodology helps organizations define their strategic objectives and crystallyze them out until a new idea, concept and scope is formed. They get shape in concrete and measurable web projects and take the needs and expectations of all stakeholders into account, without forgetting about technical implications or the content an organization is able to provide.