TRAINING: Strategic SEO for marketing managers

Did you know SEO is one of the greatest and best-performing assets in your online marketing strategy?

You’ll learn everything you need to know  about SEO as a marketing manager. We’ll cover the state of search anno 2012 and … beyond. We’ll guide you in getting  SEO on-board in your organization. Tell you about the managerial execution & challenges of SEO, and how to correctly measure SEO success.

This training will give you the strategies and insights you need to tackle SEO on a Marketing level. A must for anyone who wishes to use SEO in their online marketing mix.
 

Agenda:

State of Search anno 2012

• SEO trends 2012 & beyond
• Which ranking factors matter today & tomorrow.

Getting SEO on-board in your organization

• The importance of SEO within online marketing
• Setting the right goals & impact on bottom line
• In-house VS consultancy SEO
• How to recruit an SEO in-house / consultant
• How to set-up an SEO Governance model
• Writing good SEO requirements in an RFP for a new website
• Defining SEO Budget
• Giving yourself & your people the right tools

SEO execution & challenges

• Benefits and pitfalls of Content Marketing & SEO
• Optimizing your Social Media assets for SEO
• Launching Campaign Sites & SEO
• Multi-language, multi-country, multi-brand SEO (International SEO)
• Local SEO. Managing your local subsidiaries in the search engines

How to correctly measure SEO success

• What metrics to use and why
• Tools & dashboards

This training will be given in Dutch

Don't miss any of our training sessions of 2012:
Click here to check out the other training days!