Training: Is social media part of your business?

Although the attention for social media over the past 3 years was almost overwhelming many companies still struggle with the question whether it should be part of their business.

But what exactly is social media, where does it comes from, how big is it, is it here to stay or is it simply a hype? Can it be relevant to your organization and if so where does it fit in?

In this seminar we’ll try to answer these questions and provide you with enough information that ultimately will allow you to take better strategic decisions.

• Definitions of social media
• Origin of social media
• Data on social media
• Current state and trends in social media
• Applications of social media
• Social in your organization
• Cost and ROI of social
• Case studies
• Discussion