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Wanneer

vrijdag 2 maart 2012van 09 tot 16 uur

Prijs 480€ - 10% discount for customers of The Reference
Locatie

Zebrastraat 32/001, 9000 Gent

Routebeschrijving Schrijf me in!

Agenda:

The web analytics process explained

  • Measuring online marketing initiatives
  • Tools

Creating a strategic measurement framework

  • Roadmap
  • Maturity
  • Culture of metrics
  • Defining KPIs & metrics

Guided tour through Google Analytics

  • Inside Google Analytics
  • Linking KPIs with business objectives
  • Tracking goals, funnels & campaigns
  • Personalised dashboards, advanced segments & custom reports

Beyond Google Analytics

  • Obtaining qualitative insights
  • Competitive analysis
  • Additional tools

 

This training will be given in Dutch. Lunch is included.

Don't miss any of our training sessions of 2012:
Click here to check out the other training days!

Schrijf u vandaag nog in!

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TOP

the reference n.v.

Stapelplein 70 bus 201, 9000 Gent
Tel +32 9 234 05 36
info@reference.be
BTW-nr BE 474 475 203

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