The Reference announces 5 new trainings
Do you want to…
… optimize your website for search engines yourself?
… successfully advertise your products or services with Google Adwords?
… interpret visitor statistics and learn how they are the driver for a more successful site?
Then we have just the thing for you: a series of 5 trainings, all focusing on improving the performance of your website. Our previous trainings were a great success, so we organized 5 more for you!
Google Analytics: Actionable Business Insights
Some of the addressed topics:
- Learn how to define key performance indicators for your website
- Learn how to use Google Analytics data to get real actionable insights
- Learn how to use advanced segmentation and custom reports to your benefit
View full agenda or register here
Google Analytics: Advanced Implementation
Some of the addressed topics:
- Advanced configuration and optimization of your Google Analytics account
- Learn how to customize the tracking code for campaigns, e-commerce and web 2.0 applications
- Learn how to take benefit from segmenting and filtering on a profile level
View full agenda or register here
Conversion marketing: Landing Page Optimization
Some of the addressed topics:
- Learn how you can improve conversion by building the perfect landing page
- How to measure and understand conversion with web analytics
- See the benefits from split testing to increase conversion
View full agenda or register here
Search Engine Optimization: become a SEO expert
Some of the addressed topics:
- Understand all aspects of optimizing your website for search engines
- How to increase relevancy, authority and trust of your site (from the search engine’s perspective)
- Key performance indicators for measuring your (or your agencies) SEO success
View full agenda or register here
Search Engine Advertising: become a Google Adwords expert
Some of the addressed topics:
- Learn how to set up a successful campaign with targeted ads and keywords yourself
- Essential keyword and bidding strategies giving you a vast advantage over the competition
- Integrate your SEA campaign in your other media for maximum success
View full agenda or register here
Anja Cappelle -
