Search Engine Marketing

What is it?

Search Engine Marketing (SEM) is all about attracting qualified visitors from the search engines. It consists of a combined effort on the Search Engine Optimization (SEO) and the Search Engine Advertising (SEA) domain and has grown to one of the most important online marketing channels.

Why should you use it?

There are several reasons why search engine visibility is absolutely key to website success:

• Nearly all internet visitors rely on search engines for locating websites.
• People coming from search engines are actively looking for your products or services.
• In general, search engine traffic has the highest conversion rates.
• Expand your visitor base to visitors who do not know your brand yet.

The Reference offering

The Reference offers a wide variety of services both within Search Engine Optimization and Search Engine Advertising

• SEM Diagnostics: why am I not visible?
• SEM Services: improve your SEM effectiveness through our consultancy!
• SEM Partnerships: SEO or SEA as a marketing channel.
• SEM Workshops: SEM knowledge in your company!

Want to know more? Contact us