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A/B testing and Multivariate testing

What can A/B testing and Multivariate testing mean for me?

A/B testing (also called split testing) and multi variate testing are very effective ways to objectively measure what version of your page has the highest success rate.

They can:

  • Increase success rate of your website
  • Decrease bounce rate
  • Increase the time spent on your website
  • Increase customer satisfaction
  • Eliminate wild guesses when designing your website

A/B tests and multi variate tests play an important role in usability.

How does A/B and Multivariate testing work?

In A-B testing and multivariate testing there's always a test page and a conversion page.

A test page is the page where you want to try out 1 or more variations of the placement and styling of your content.

The conversion page is the page that, when reached by a user, means business results for you. Depending on your type of site, it may be the page where a user will complete a purchase or fill out an interest form.

Example of A/B testing 
ab-testing

Example of Multivariate testing google-website-optimizer

 

The Reference offering

The Reference offers a wide variety of testing services.

If you want to set up a project with us to boost usability, content optimization and conversion of your website then get in touch!