E-mail and SMS marketing
Adapting your campaign to the context of its addressee
Nowadays most companies acknowledge the importance of e-mail (and SMS) marketing in reaching and interacting with the customer. Almost every marketeer is familiar with and convinced of the universal advantages of e-mail marketing over traditional direct marketing. It's fast, it's cheap, it's interactive, it's personal and you dispose of instant feedback.
However, we believe that the true strength of e-mail and SMS marketing is situated in adapting your campaign to the context of its addressee (and potential future referral addressee) and of the total marketing mix.
E-mail marketing solution: MeasureMail
The Reference is the ideal partner to work out a unique format that works for you, for your message and for your target group. Moreover, The Referenceis the exclusive VAR of MeasureMail, a sophisticated tool that allows
- very powerful interaction via e-mail and SMS
- profiling, segmentation and personalisation of messages. Users who opt-in for a service can therefore be targeted in a more intelligent and effective way.
- Thanks to its extensive reporting, follow-up campaigns – based on specific user behaviour – guarantee an astonishingly high conversion ratio.
