(Viral) campaigns
We focused on the importance of defining KPIs in the inception phase of your project. Of course, setting goals is not enough. It takes hard work to reach them. Fortunately, we dispose of a whole series of techniques to meet or even exceeds our objectives. Especially viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness.
6 fundamental rules for a successful viral strategy
We'd like to share six fundamental elements/rules for your viral strategy to be an effective one. For those who'd like to read more, I can recommend the article by Dr. Ralph F. Wilson.
- give away valuable products/services
- ensure an effortless transfer to others
- easy scale from small to large
- exploit basic behaviors/motivations
- make use of existing communication networks
- take advantage of others’ resources
And as The Reference we would like to add one: measure the effectiveness of your campaign. It's the only way to demystify "the buzz" and to continuously improve the return of your campaigns.
