Analytics Consultant
The Reference is one of Europe's Internet pioneers, resulting in years of well-founded experience. Our clients are Top-100 companies with whom we want to extend a long-term relationship on a national and international level. Quality is the key to gaining and retaining trust. Both in our products and services as well as in our staff, we aim for the highest quality. Some time ago, we launched the competence center "Emakina / Perform" @ The Reference. For this cell which focuses on Search Engine Marketing & Web Analytics we are looking for an Analytics Consultant.
Your Profile:
- You never say “I think”, but always “I know”. And you’re right, because you look at the numbers.
- You are passionate about the Web and interactive marketing.
- You are curious about the effectiveness of our customer’s on line projects and therefore everything you touch becomes measurable.
- You always want to do better, because you’re a problem solver and all you’re interested in is a positive trendline
Your core duties / responsabilities:
- You advise our customers on their Key Peformance Indicators
- You perform Web analytics configurations across a range of platforms such as Omniture, WebTrends, Sitestat and Google Analytics
- You make custom reports in products like Google Analytics, Omniture, Sitestat and Webtrends
- Based on these reports you make recommendations for continuous improvement
- You make multi-variate tests in order to improve conversion ratios.
- You give on site customer trainings with regard to their analytics implementation
Your skills/experience:
- Strong analytical skills
- Experience with Google Analytics
- Experience with Omniture SiteCatalyst and Test & Target, WebTrends and the Google API is a plus, but training (and certification) will be provided
- Advanced use of excel is a plus.
- Experience with writing tagging guides is a plus
- Good communication skills and ability to interact with all levels of end users and technical resources
- You’re quite technical and not afraid to dive in some code yourself
- You have an overall interest in marketing and in search engine marketing in particular
