Training 4: Search Engine Optimization: become a SEO expert
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- Learn to work with the new and improved Google Analytics
- Improving quality of data by means of advanced segmentation
- Event Tracking & e-commerce tracking (not only for e-commerce sites!)
Agenda for training 4: Search Engine Optimization become an SEO expert
- 1.The search engine inner workings
- The most important ranking factors
- Content blocking issues for search engines
- Duplicate content
- Increase the findability of your content for the search engines
- How to let a search engine know your geographical target audience <
- 2.Your CMS and SEO – an (un)happy relation?
- What are important criteria your CMS needs to cover?
- Best practices during deployment
- Multilingual CMS and SEO
- 3. Attract the right traffic to your site
- Keyword strategy best practices
- Different type of keywords to focus on
- The “long tail” in search
- Segment the search intent
- 4. Authority & trust in the search engines
- What ‘authority’ and ‘trust‘ mean in search engines
- What is PageRank and how to use it
- How 'authority' is distributed within your site
- How to build 'authority' & 'trust'?
- 5.Link building
- Link building strategies
- Social media
- Finding link opportunities
- 6. SEO reporting
- How to measure your SEO success
- Important SEO KPI’s
- Which tools to use?
Date
Friday February 26th 2010, from 9.30h to 16.30h
Price
625€ per training (excl 21% VAT)
- 10% discount for customers of The Reference, Design is Dead and Emakina
- 10% discount if you register for all sessions
- 5% discount if you register for two sessions
Training location
Zebrastraat
Zebrastraat 32/001
9000 Gent
Parking availabe in surrounding streets
The Reference reserves the right to change date, agenda and location
