Training 3: Conversion marketing: Landing Page Optimization
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- Why should I pay for visitor traffic?
- How to set up a campaign and get more success out of it
- How to track the return of my campaign
Agenda for training 3: Conversion marketing Landing Page Optimization
- 1. Building the perfect landing page
- The contents of a landing page
- Lay-out best practices
- Technical conditions
- Focus on the call-to-action
- Landing Pages and SEO
- 2. Web analytics and landing pages
- Conversion tracking
- Funnel analysis
- Segment conversions
- Site overlay
- 3. Conversion testing
- A/B Testing and Multi-Variate Testing
- Google Website Optimizer
- The next frontier: adaptive targeting
- Some other nifty tools to optimize conversions
- 4. Practical: how to start optimizing
The Reference reserves the right to change date, agenda and location
