Training 2: Google Analytics: Advanced Implementation

As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.

Some of the topics addressed in this training:

  • How can I write relevant copy for both my visitors and search engines?
  • How can I compel my site visitors to act?
  • What’s the impact of reading behavior on my copy?

Agenda for training 2: Google Analytics Advanced Implementation

  • 1. How to build a successful Web Analytics Strategy
    • Identifying where you are on the web analytics maturity scale
    • Getting the rest of the company on board: 10 steps to create a data-driven culture on the web analytics framework
    • Identifying Key Performance Indicators for your website <
  • 2. Inside Google Analytics
    • The basics
    • Tracking goals and funnel analysis
    • Campaign tracking: evaluating your marketing channels
    • Google Analytics and search engine marketing
    • Measuring your internal search
  • 3. Advanced Segmentation and custom reports
    • The power of segmentation
    • Advanced segmentation
    • Custom reporting
  • 4. Beyond Google Analytics
    • Enriching your analytics data with external context
    • Competitive analysis
    • The trinity approach

Date

Friday November 27th 2009, from 9.30h to 16.30h

Price

625€ per training (excl 21% VAT)

  • 10% discount for customers of The Reference, Design is Dead and Emakina
  • 10% discount if you register for all sessions
  • 5% discount if you register for two sessions

Training location

Zebrastraat
Zebrastraat 32/001
9000 Gent

Parking availabe in surrounding streets
The Reference reserves the right to change date, agenda and location

Other relevant courses: