Training 2: Google Analytics: Advanced Implementation
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- How can I write relevant copy for both my visitors and search engines?
- How can I compel my site visitors to act?
- What’s the impact of reading behavior on my copy?
Agenda for training 2: Google Analytics Advanced Implementation
- 1. How to build a successful Web Analytics Strategy
- Identifying where you are on the web analytics maturity scale
- Getting the rest of the company on board: 10 steps to create a data-driven culture on the web analytics framework
- Identifying Key Performance Indicators for your website <
- 2. Inside Google Analytics
- The basics
- Tracking goals and funnel analysis
- Campaign tracking: evaluating your marketing channels
- Google Analytics and search engine marketing
- Measuring your internal search
- 3. Advanced Segmentation and custom reports
- The power of segmentation
- Advanced segmentation
- Custom reporting
- 4. Beyond Google Analytics
- Enriching your analytics data with external context
- Competitive analysis
- The trinity approach
The Reference reserves the right to change date, agenda and location
