Training 3: Web Copywriting for SEO
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- How can I write relevant copy for both my visitors and search engines?
- How can I compel my site visitors to act?
- What’s the impact of reading behavior on my copy?
Agenda for training 3: Web Copywriting for SEO
- Writing through the eyes of users
- How people read online
- Demo eyetracking movies
- Enhancing scannability
- Text matters!
- Interactive extras & exercises:
- Some quick-scan remarks on participants’ web site copy
- How to write good titles
- Make text shorter
- Writing through the eyes of the robots
- How do search engines read your website?
- Meta tags
- Important page elements for SEO optimization
- Text formatting
- Tools & Tricks
Date
Friday February 6th 2009, from 9.30h to 16.30h
Price
625€ per training (excl 21% VAT)
- 10% discount for customers of The Reference, Design is Dead and Emakina
- 10% discount if you register for all sessions
Training location
Hotel NH Gent Belfort
Hoogpoort 63
9000 Gent
Private parking (parking slots are limited) : 15€ (24h)
Public underground parking ‘Belfort’
The Reference reserves the right to change date, agenda and location
