Event archive
We try hard to organize courses, academies and events that give you an overview of the latest new trends, technologies and best practices. Below you find an overview of past events.
The demand for healthcare information is rising constantly. The increase in largely preventable chronic conditions and the optimal use of health care information channels are strongly influenced by the behavioral choices consumers make based around online or digital dialogues. Today, most healthcare companies are not yet actively encouraging patients to take appropriate control of their care, consumers often seek the wrong type of information on any kind of media. Educating consumers about health encourages them to be more proactive in making choices about health services, and creating an environment for behavioral change. This conference is about discussion, providing the right information, relevant guidance and reassuring patients or relatives using new media and digital technologies within the Healthcare universe.
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- Learn how to set up a successful campaign with targeted ads and keywords yourself
- Essential keyword and bidding strategies giving you a vast advantage over the competition
- Integrate your SEA campaign in your other media for maximum success
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- Learn to work with the new and improved Google Analytics
- Improving quality of data by means of advanced segmentation
- Event Tracking & e-commerce tracking (not only for e-commerce sites!)
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- Why should I pay for visitor traffic?
- How to set up a campaign and get more success out of it
- How to track the return of my campaign
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 6 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- How can I write relevant copy for both my visitors and search engines?
- How can I compel my site visitors to act?
- What’s the impact of reading behavior on my copy?
As your website is becoming more and more business critical, the certified professionals of Emakina and The Reference invite you to a series of 5 trainings, all focusing on improving the performance of your website.
Some of the topics addressed in this training:
- Learn how to define key performance indicators for your website
- Learn how to use Google Analytics data to get real actionable insights
- Learn how to use advanced segmentation and custom reports to your benefit
