Research and knowledge @TheReference


We want to share more of what we learn during our many client engagements. Next to the articles on our blog, we also provide more in-depth white papers. Our first, "7 things they don't tell you about multichannel marketing", can be downloaded via this form.

At More than Digital Day 2015, we presented our proposal for a new marketing discipline around Customer Experience Design. The whitepaper containing thought processes, framework and next steps is now available.



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As a leading agency we find it important to know exactly what lives and moves in the field of digital marketing. Our Innovation Team follows the latest trends, developments and technologies, but sometimes it's important to know what the Belgian market is thinking about a certain topic. Therefore, we initiated a series of studies, brought together under the title:  Reference Data.

According to the results of our first study, the Belgian marketers have found the path of digital marketing. In 2012 they focus on social media marketing, mobile sites and optimizing the return. The main challenges are turning the multitude of data into actionable insights to generate adequate return on investment (ROI). Companies that claim they are leaders in the field of digital marketing plan to significantly increase investment in social media monitoring and social / mobile advertising. Having repeated this survey at the end of 2013, we can now see some interesting evolutions in the Belgian marketing landscape. Check out our third survey!

We have also concluded a survey about e-CRM in Belgium. Check out the results and conclusions of our second survey!

Would you yourself like to have a research project done? Let us know!


The Reference N.V.

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Tel 32 9 234 05 36
BTW-nr BE 474 475 203

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