According to the results of our initial study, the Belgian marketers choose the path of digital marketing resolutely. In 2012 they focus on social media marketing, mobile sites and optimizing the return. The main challenges are turning the multitude of data into actionable insights to generate adequate return on investment (ROI). Companies that claim they are leaders in the field of digital marketing plan to significantly increase investment in social media monitoring and social / mobile advertising.
Recently we have concluded a survey about e-CRM in Belgium. Check out the results and conclusions of our second survey!
Would you yourself like to have a research project done? Let us know!