Events archive

SEM Forum

Want to know more about Search Engine Marketing and all that it can do for your results? 

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The Reference @ Kluwer Social Media Experience Day

• Our social media professional Tom Muyllaert wil share his expertise at this symposium

Digital Marketing First 2012

• 6th edition of DMF
• An overview of the latest trends in e-marketing, e-business and digital media
• 80 exhibitors - 3000 professionals attending
• interactive workshops led by international speakers

The Reference @ IAB Academy 'My web presence'

• Our Perform expert David Roose will share his expertise with you during this training day.

Brian Solis @ Fusion Marketing Experience - Contest

• Social Business Sessions with Brian Solis

The Reference @ Microsoft Partner Marketing Community Meeting

• Objectives of this meeting:
• Inform, motivate and create connection and knowledge insights in Marketing anno 2012
• Our experts from The Reference will talk about how to improve your B2B website ROI!

TRAINING:  Picking the fruits with smart bidding: SEA

• Introducing the power of SEA or Search Engine Advertising
• How can you set up an effective SEA campaign from A to Z?
• Learn how you analyze and interpret your results.

TRAINING:  Conversion optimization (A/B and MVT)

• Your website is doing well, but let's do it better!
• Learn how you optimize pages for ultimate conversion
• What you can learn from testing, and how can you use Web Analytics to take your efforts to the next level?

TRAINING: Mobile & tablets for your business

• What can smartphones & tablets mean for your organization?
• Where and how to get started: iOs? Android? Windows Phone? WebApps? HTML5? Hybrid apps?
• Develop a flexible strategy to withstand the constant developments in a crowded marketplace

TRAINING: Professional link-building strategies

• Proven approaches for your link-building.
• Take your website ranking into the top 3 of result pages.
• Tips & tricks you didn't know yet, flavoured with human psychology.

TRAINING: Hands-on SEO for webmasters & copywriters

• Step-by-step methods to find the best keywords that will work for you!
• Search engine friendly copy: master the art!
• Tools & techniques to increase the visibility of your content

Fusion Marketing Experience

Increase your revenue with the Fusion Marketing Experience:

• Improve your sales by improving customer loyalty
• The best keynote speakers & exciting workshops
• Meet professionals from across Europe

TRAINING: Social strategy through social listening

• Why listening makes sense. How to listen?
• Where to listen? Which social media to take into account?
• How to setup a framework for listening?
• Benefits from mining conversations.

Roularta Mobile Business Congres

Meet The Reference during the Mobile Business Congress:

• First Mobile Business Congress in Belgium
• The Reference mobile experts are present
• Meet us at our information booth!

TRAINING: Slicing & Dicing with Google Analytics

• Measuring more with custom code
• Configuring your accounts & profiles
• Personalised dashboards, advanced segments & custom reports
• Campaign tracking & Beyond Google Analytics

TRAINING: Strategic SEO for marketing managers

• Why SEO is essential in your online marketing mix.
• How can you get SEO on-board in your organization?
• Managerial execution & challenges of SEO.

TRAINING: Measuring business goals with google analytics

• The web analytics process explained from a to z
• How can you set up a strategic measurement framework?
• Join our guided tour of Google Analytics and beyond!

Training: Is social media part of your business?

• Make the correct strategic decisions in the social media landscape
• Discover the most interesting social case studies covering all business areas
• Get the most out of Facebook

Sitecore Customer Engagement Seminar

At this seminar you will be informed about the exciting latest release of Sitecore and how it allows you to optimize your customer engagement via integrated analytics, personalisation, e-mail and mobile.

Join us On Digital Marketing First

Digital Marketing First, formerly known as Customer First has become the biggest meeting of the marketing industry and new media in Belgium. Every year, in October, more than 3.000 visitors find their way to Tour&Taxis. It goes without saying that The Reference takes part in this industry event and hopes to welcome you there.