Usability

Technology may be an important facilitator, your users, clients or prospects don’t care about the technology of your (e-commerce) application. They want to do their “ thing”, fast and efficiently, and here usability comes into play.

The Reference has many years of hands-on experience in translating complex (transactional) business processes into user-friendly web applications. Usability is an essential part of our concept and design phase. This can range from a rather pragmatic approach, over

• mock-ups with user testing
• heatmaps
• eyeball tracking
• A/B or multivariate testing
• ...

Want to know more? Contact us